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Public Relation

Who We Are..

Public Relations

At ABC, our PR team believe in thinking laterally and creatively, working with you to ensure that we achieve maximum coverage that reaches your target audience. Recently, new methods such as social media and digital PR have become as important as traditional media relations coverage so we have adapted. Our PR experience includes; Media relations, Social Media, Integrating with SEO strategies, Product launches, Media training, Crisis planning and management, Strategic marketing audit, Press release development and distribution and Newsletter development.


PR SERVICES
We believe in truly integrated thinking
At Tangerine, we know that real competitive advantage comes from a combination of smart thinking and creativity that actually means something. That’s why all our specialist teams sit under one roof, working together to develop and bring to life marketing communications that are relevant, motivating and differentiating. In other words, brand building.

 

DIGITAL
Digital is in our DNA, everything we do is integrated for digital because that’s how the world works nowadays. It’s not a case of social media, PR, SEO and digital ad spend working in silos, everything interlinks to create a digital footprint that can make or break a brand online – we specialise in the making.
We create campaigns founded on evidence, with a firm strategic backbone and clear, measurable tactics, and we’re not going to bamboozle you with reams of data to show you if its worked or not. We create impactful holistic digital campaigns that achieve real results for your business.

 

MEDIA RELATIONS
We help you lead the news agenda, with content that is targeted, creative and focused. We constantly analyse and test different types of content, so that we achieve the best results for you, every time.
Our expertise lies in understanding the media landscape and creating compelling media stories that deliver your message. Because, unless it has a genuine benefit to your brand, we won’t do it.

 

CREATIVE CAMPAIGNS
We create powerful campaigns that give your brand the edge.
Whether it’s a celebrity launch, a thought leadership eBook, nationwide cycle ride or a school competition, our high-impact initiatives create buzz that gets your brand noticed for the right reasons, by the people that matter most to you.

 

STRATEGY DEVELOPMENT
Our award-winning experts craft clear, results-driven roadmaps that deliver channel-neutral communication strategies, formed from a deep understanding of your brand, your market and your audience.
Every strategy we create is based on genuine insight and understanding.
We position your brand exactly where you need to be, at exactly the right time.

 

AUDIENCE INSIGHT
Your brand lives in the hearts and minds of its audience. That makes understanding what makes them tick a crucial part of any brand communications strategy. And that’s why we take the time to research and analyse every aspect of your brand, your customers, your competitors and your market. We have the specialist expertise and experience to unearth the killer insights with the power to transform your business.
And if you need additional help with any issue related to market or audience understanding, we’re happy to work alongside your market research team or we can commission and manage any type of research on your behalf; from creative consumer workshops to online qualitative forums and quantitative research on a local or international scale.

 

CRISIS COMMUNICATIONS
Our number one priority is making sure your reputation remains intact.
We work closely with you to develop thorough crisis communication plans; to educate your business; and to role-play scenarios and investigate any possible problems, before they occur.
Our award-winning crisis team delivers market-leading advice across all industry sectors. We can handle any issue quickly and sensitively – giving you peace of mind and the best expertise, when you need it most.

 

MEDIA TRAINING
It only takes one bad interview to damage a reputation. That’s why we offer state-of-the-art media training that is tailored specifically to your business, so that your people have the tools to make your business shine.
We have a UK-wide partnership with Bauer Media Group to offer hands-on media training to companies across the UK, via its extensive network.

 

EVALUATION
We take a no-nonsense approach to measuring our work:
One that uses the latest technology and tools to clearly analyse every single piece of activity, giving you a report that’s crystal clear and created just for you.
We don’t make our evaluation complicated – we want it to be as transparent as possible, for one simple reason: we want to clearly show success.


Awesome People Behind ABC world Media

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Karl Bendner

CEO / Founder
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Karl Bendner

CEO / Founder
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Karl Bendner

CEO / Founder
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Karl Bendner

CEO / Founder